Nithya Yennuwar
Growth Marketing Specialist | User Acquisition · Content-Led Growth · Retention | 50K+ App Downloads · 22K Organic · 2M+ Views | Hyderabad
- Role
- Growth Marketing Consultant at Independent
- Location
- Hyderabad, TG, IN
- LinkedIn followers
- 500 followers
About Nithya Yennuwar
I build content systems that drive real business outcomes - downloads, followers, and leads.3 years. 3 industries. Consistent results:→ app downloads via content-led acquisition (Wuri)→ 0 → followers with zero paid budget (Dr. MGR)→ 2M+ views across film trailers and audience reels→ Lead generation campaigns across real estate and gamingMy framework: Content attracts → Distribution amplifies → Performance convertsI work at the intersection of creative and data - writing hooks, analyzing dashboards, briefing influencers, and testing content formats. I also build AI-assisted workflows using tools like ChatGPT, Runway, and CapCut to scale output efficiently.Core Skills: Growth Marketing · User Acquisition · Performance Marketing · Content Strategy · Funnel Optimization · A/B Testing · Short-Form Video · Influencer Marketing · AI ContentBased in Hyderabad. Open to full-time Growth & Performance roles. n••••••••@gmail.com
Experience
Growth Marketing Consultant
Dec 2024 — Present · Hyderabad, IN
Led end-to-end content campaigns for film marketing - scripted, shot, and edited theatre audience reaction reels driving 2M+ views across trailers and response content• Managed real-time content strategy during film releases - adapted hooks and formats based on live audience data and trending audio• Executed influencer collaboration campaigns (reels + dance content) to expand brand reach across targeted audience segments• Built AI-assisted content workflows using ChatGPT and video tools to cut production time and improve content-market fit• Developed growth strategies for multiple digital brands simultaneously - managing content calendars, briefs, and performance reviews independently
Education
Dr. MGR Educational and research institute
Bachelor of Engineering - BE, Computer Science
2020 — 2024
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