Nithin Srinivas Suresh Babu
Data Analyst @Hyundai AutoEver America
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WORK HISTORY
Data Analyst @Hyundai AutoEver America
Orange County, CA, US
Administered and optimized 10+ marketing and CRM dashboards in Tableau, enabling real-timetracking of campaign performance and customer engagement metrics.• Automated data pipelines from PostgreSQL (Heroku) to Tableau, reducing manual reporting effortby 70% and improving dashboard refresh efficiency.• Analyzed Salesforce CRM datasets to improve license utilization tracking and customer segmentationaccuracy.• Responded to ad hoc marketing analytics requests via ServiceNow, delivering insights on engagementtrends, performance anomalies, and operational bottlenecks.• Cleaned and transformed multi-source data to support marketing reporting consistency and dataaccuracy.
EDUCATION
Hult International Business School
Master of Science - MS, Business Statistics
Hult International Business School
Msc, International Business
ABOUT NITHIN SRINIVAS SURESH BABU
I’m a Marketing Analytics professional with 6+ years of experience turning complex data into clear growth decisions.My work sits at the intersection of CRM data, campaign performance, and operational efficiency. I specialize in translating customer behavior and engagement metrics into actionable insights that improve segmentation, retention, and reporting accuracy.At Hyundai AutoEver America, I administer and optimize Tableau dashboards supporting marketing and CRM analytics. I’ve automated reporting pipelines from PostgreSQL to Tableau, reduced manual reporting effort by 70%, and improved real-time visibility into performance metrics.Previously, I supported member engagement analytics at AARP, conducting cohort analysis, validating datasets, and identifying retention trends that informed lifecycle strategies.What I bring:• Strong SQL-driven analytics foundation• Tableau and dashboard storytelling expertise• CRM and customer lifecycle analysis• Campaign performance measurement• Process optimization mindsetI enjoy solving business problems that sit behind the numbers — understanding not just what happened, but why it happened and how to improve it.Currently exploring opportunities in:Marketing Analytics | Growth Analytics | CRM Strategy | Campaign Performance OptimizationOpen to relocation and collaboration.
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