Nithin Chowhan

About Nithin Chowhan

I’m obsessed with one thing:Building from 0 → 1… and scaling to 10X, 20X, 30X.Over 14+ years, I’ve worked across SaaS, OTT, HealthTech, EdTech, Automobile, and D2C, including stints at Google - Accenture and high-growth startups. What I DoOwn Digital Marketing P&L → drive exponential growthBuild acquisition + retention enginesScale organic growth (SEO) for high-intent usersApply AI/ML (Jarvis) to improve conversionsCreate data-driven dashboards for smarter decisions🧠 How I WorkBuild → Measure → Learn → Repeat I focus on systems, not just campaigns— aligning marketing, product, and data into one growth engine. What Drives MeThe zero → one phase.Turning ideas into scalable growth.

Experience

1. Vice President - Growth Marketing

   Homestop Inc

   Nov 2023 — Present · Arlington, TX, US

   Spearheaded performance marketing strategy, driving $30Mn+ million in annual revenue through digital channels across patio solutions, concrete coatings, insulation, and pools - Scaled paid media channels (Google, Meta, Display) to generate qualified leads/month while maintaining a CPL- Improved overall marketing efficiency, achieving 900% increase in ROAS and reducing customer acquisition cost by 30% YoY - Built and optimized full-funnel campaigns for high-ticket services- Managed and mentored a team of marketers, driving performance culture and exceeding quarterly growth targets consistently - Led and optimized agency partnerships with annual spend, improving lead quality by X% and conversion-to-sale rate- Streamlined marketing operations and attribution models, improving reporting accuracy and enabling real-time performance optimization - Implemented data-driven experimentation (A/B testing, landing page optimization), increasing landing page conversion rates- Collaborated with sales and operations to improve lead-to-booking rates, contributing directly to revenue growth - Automated campaign workflows and reporting, reducing manual effort and improving scalability across all product verticals Key Achievements- Generated $millions revenue in years through digital channels alone - Delivered YoY growth across core product categories - Successfully expanded into new markets, increasing regional revenue.

Education

• Narayana junior college

  +2, Mathematics, Physics, Chemistry

  2008 — 2010

• International Institute of Information Technology Bangalore

  Postgraduate Degree, Artificial Intelligence

  2021 — 2022

• Good Samarita High School

  Matriculation, Maths,Physics,Chemistry,Biology,Social,English,Hindi,Telugu.

  2003 — 2008

• Lovely Professional University

  Bachelor's Degree, Biotechnology

  2010 — 2014

Skills

• Market Research
• Marketing Analytics
• Microsoft Word
• Online Advertising
• Online Marketing
• Search Engine Marketing
• Native Advertising
• People Management
• Customer Service
• Media Buying
• Sem
• Real-Time Bidding (Rtb)
• Doubleclick for Advertisers
• Email Marketing
• Demand Side Platform
• Landing Page Optimization
• Doubleclick
• Analytics
• Social Media Marketing
• Business Strategy
• Conversion Optimization
• Business Development
• Google Adwords Professional
• Digital Marketing
• Doubleclick Bid Manager
• Bing Ads
• Bing Adwords Professional
• Microsoft Excel
• Marketing Communications
• Ppc
• Ad Exchanges
• Doubleclick Studio
• Pay Per Click (Ppc)
• Display Advertising
• Programmatic Media Buying
• Microsoft Office
• Programmatic
• Management
• Strategy
• Marketing