Nithin Thomas
Performance Marketing Manager @ Livspace, Qanvast | Driving Revenue Growth Strategies
- Role
- Performance Marketing Manager at Livspace
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Nithin Thomas
Results-oriented Performance & Growth marketer with over seven years of proven expertise…
Experience
Performance Marketing Manager
Feb 2022 — Present · Bengaluru, IN
Spearheaded go-to-market strategies for Livspace in Singapore, achieving measurable brand awareness and lead acquisition milestones within the first 180 days.*Designed and executed performance marketing campaigns, driving high quality leads *Optimized marketing funnels to improve lead-to-conversion rates, reducing customer acquisition costs by 1/4th.*Managed over 2 Million USD spends*Increased Experience center walk-in\'s by 50% by highly targeted Ads Developed and executed the Annual Operating Plan (AOP) for key Digital and Offline channels*35% YOY growth in lead volume achieved by identifying and testing new channels, initiating CRO strategies, Creative ideation, Optimizing channels*Improved campaign performance through A/B testing, data-driven insights, and advanced analytics*Collaborated with product and design teams to align messaging and creative assets with market demand and target audience preferences.*Collaborated with Product team to ideate and introduce Interior design cost calculator which helped in improving CVR by 2X.*Conducted market and audience research to identify trends, translating insights into actionable creative ideas that resonated with target demographics*Launched B2B demand generation strategy for Livspace India through various paid channels creating a new revenue stream for the company*Designed comprehensive go-to-market strategies for product launches, incorporating customer insights and competitor analysis*Built and scaled a robust affiliate marketing program to generate upto 500 MQL\'s monthly.*Leveraged Salesforce and analytics platforms to create comprehensive dashboards, enabling real-time tracking of campaign performance and lead attribution.*Developed multi-touch attribution models to identify key conversion drivers, optimizing budget allocation and improving marketing ROI.*Granted Founder Award for over achieving the AOP plan.
Education
Rajagiri School of Engineering & Technology
Bachelor of Technology (BTech)
Digital Vidya
Certified Digital Marketing Masters
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