Nithin Raju

About Nithin Raju

As a growth-driven professional, I am passionate about cultivating and scaling tech products to thrive in global markets. My ultimate goal is to deliver world-class tech products to customers and drive revenue, growth and visibility for my organisation.B2C | B2B | SaaS |- 80M+ Organic App Installs - Product Hunt #2,#3 and #5 for Rizzle AI - Best Product of 2024 at SourceForge for Rizzle AI- AI - Artificial Intelligence Marketing & Growth Strategies- 900k Ratings & Reviews delivered on play store- Head of 1M+ plus community- Built 20k+ Full Time Creators- Growth & Market Strategies- Product Marketing Strategies- ASO - Scrum Master - Content Strategist- Visibility - Branding- Leadership- Data Management- User and Creator Retention Strategies- Social Media Marketing- Product UI and UX Innovation, Strategies- Market Presence of the product- Team Productivity Management. Key Contributions- Formulated and executed high-impact marketing strategies in alignment with company objectives andmarket trends- Conducted detailed marketing forecasts daily, weekly, and quarterly, ensuring informeddecision-making- Leveraged data-driven insights, including Google Analytics and other tools, to optimise social mediacampaigns and expand our reach effectively- Devised and implemented sales strategies to enhance advertising offerings and secure lucrative deals- Analyzed user behaviour trends to recommend and implement improvements to digital marketingactivities- Collaborated closely with the product team to successfully launch new products, meeting criticalmilestones and deadlines- Orchestrated engaging seasonal promotions and special discounts, effectively driving customerengagement- Nurtured and motivated sales staff through competitions and personalised coaching plans, fueling their professional growth and success- Skillfully managed budget allocation and closely monitored expenses, ensuring a profitable and well-functioning marketing departmentExpert at: MS Office, Google Suite, Ad\'s Segment, Customer.io, Appsflayer, Similar Web, Google Analytics, Social Blade, Sensor Tower, SalesLoft, Mailchimp, Apollo, SalesForce, Google Analytics.I am eager to take on new challenges and contribute my expertise to a dynamic organisation that valuesinnovation and growth. Together, unlock new levels of success and drive ground-breakingaccomplishments in the tech industry.Connect with me to explore how I can contribute to your organisation & growth journey.

Experience

1. Assistant Marketing Director

   Rizzle

   May 2024 — Present · Hyderabad, IN

   At We Rizzle, a pioneering short video app that made a transition into AI software, I led the B2C, B2B, and SaaS growth and marketing teams. Phase 2 of Building the brand value in global market for Rizzle AI - Empowered Rizzle exponential growth with organic traffic and an impressive paid traffic through well-crafted and successful campaigns- Garnered an impressive reviews on Google Play, boasting an outstanding average rating of 4.6, and 4.8 on iOS, showcasing our dedication to delivering a top-notch user experience- Established a vibrant and engaged user & creators community of over members, fostering a strong sense of brand loyalty- Nurtured and supported full-time creators, enabling them to flourish on the platform and contribute to its success- Achieved an impressive 82% user retention rate, a testament to our customer-centric approach- Earned recognition and accolades, including the esteemed \"Best Growth Strategies Award,\" highlighting the effectiveness of our innovative marketing approaches.

Education

• Himaja High School

  SSC

  2010 — 2011

• Himaja Jr.college

  IPE

  2011 — 2013

• Sri Venkateswara University

  Bachelor of Commerce - BCom

  2013 — 2016