Nithin Chacko Mathew

Lead Social Media Strategist @Asian Media Group

Gurugram, HR, IN
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WORK HISTORY

Feb 2026 — Present

Lead Social Media Strategist @Asian Media Group

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Kochi, IN

Leading the digital consolidation and modernisation of a 50+ year legacy media house with multi-market presence across the UK, US, and India.• Overseeing social strategy across flagship brands including Garavi Gujarat, Eastern Eye, Asian Trader, Pharmacy Business, Asian Hospitality, and India Weekly• Streamlining fragmented digital assets and building unified, platform-native growth systems• Aligning editorial authority with contemporary social distribution and audience engagement models• Driving cross-brand amplification for industry-defining events and power lists• Building scalable frameworks for sustainable audience growth across regions

EDUCATION

2014 — 2017

Rathinam College of Arts and Science

Bachelor of Arts - BA, Design and Visual Communications, General

2017 — 2019

Christ University, Bangalore

Master of Arts - MA, Communication and Media Studies

ABOUT NITHIN CHACKO MATHEW

I build media ecosystems that scale.With over six years in digital media and storytelling, I currently serve as Lead Social Media Strategist at Asian Media Group, Britain’s largest Asian publishing house and home to iconic titles and globally recognised Asian business and cultural events.Before this, I spent nearly five years at Josh Talks, where I led South Indian content and built regional storytelling systems from the ground up. Over time, we scaled channels from 100K to 1.1M+, shaping them into culturally rooted platforms with strong, multilingual audience communities.My work sits at the intersection of creative direction and strategic design. I am deeply interested in how stories move across languages, how platforms mature over time, and how institutions sustain relevance in a shifting attention economy.Scale matters. So does cultural depth.

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