Nithin Chacko Mathew

About Nithin Chacko Mathew

I build media ecosystems that scale.With over six years in digital media and storytelling, I currently serve as Lead Social Media Strategist at Asian Media Group, Britain’s largest Asian publishing house and home to iconic titles and globally recognised Asian business and cultural events.Before this, I spent nearly five years at Josh Talks, where I led South Indian content and built regional storytelling systems from the ground up. Over time, we scaled channels from 100K to 1.1M+, shaping them into culturally rooted platforms with strong, multilingual audience communities.My work sits at the intersection of creative direction and strategic design. I am deeply interested in how stories move across languages, how platforms mature over time, and how institutions sustain relevance in a shifting attention economy.Scale matters. So does cultural depth.

Experience

1. Lead Social Media Strategist

   Asian Media Group

   Feb 2026 — Present · Kochi, IN

   Leading the digital consolidation and modernisation of a 50+ year legacy media house with multi-market presence across the UK, US, and India.• Overseeing social strategy across flagship brands including Garavi Gujarat, Eastern Eye, Asian Trader, Pharmacy Business, Asian Hospitality, and India Weekly• Streamlining fragmented digital assets and building unified, platform-native growth systems• Aligning editorial authority with contemporary social distribution and audience engagement models• Driving cross-brand amplification for industry-defining events and power lists• Building scalable frameworks for sustainable audience growth across regions

Education

• Rathinam College of Arts and Science

  Bachelor of Arts - BA, Design and Visual Communications, General

  2014 — 2017

• Christ University, Bangalore

  Master of Arts - MA, Communication and Media Studies

  2017 — 2019