Nithika Sethhi
Brand Manager | Social Media & Content Strategist | Building Impactful Brand Stories
- Role
- Brand Manager at K12 Schools
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Nithika Sethhi
I lead content marketing strategy with a focus on building structured, growth-oriented…
Experience
Brand Manager
Sep 2024 — Present · Gurugram, IN
Brand Strategy & Management- Develop and execute brand strategies to enhance brand identity and positioning. Plan and implement branding strategies to strengthen market presence. Conduct market research and competitor analysis to drive data-driven decisions. Monitor brand performance and perception metrics to ensure alignment with business goals. Marketing & Campaign Management- Plan and manage marketing campaigns across print, digital, and broadcast media. Oversee social media strategy and content development for both brands. Ensure brand consistency across all communication channels. Public Relations & Media Planning- Manage press releases, media communications, and PR strategies. Handle media planning, budgeting, and cost optimization for marketing initiatives. Market Research & Customer Insights Conduct customer and market research to stay ahead of industry trends. Analyze customer behavior and predict future trends to refine branding efforts. Cross-functional Collaboration- Work closely with internal teams to align marketing strategies with business objectives. Collaborate with design, content, and product teams to create impactful brand messaging.
Education
Manav Rachna International University
Bachelor's degree, BA (h) in media management
2010 — 2013
Ywca New Delhi
Master's degree, pg in mass communication and tv journalism
2013 — 2014
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