Nitesh M.

Digital Account Strategist @Google

Toronto, ON, CA

Performed needs assessment with business decision makers. •Outreached clients via cold-calls (40-50 each day) and emails to understand their marketinggoals, objective in Google Ads, business challenges, and success metrics. •Consulted and strategized on google ad campaign creation, and account optimization for aportfolio of customers; providing strategic inputs to help them reach their digital marketingobjectives.• Scheduled and hosted virtual meetings with mid-market as well as upper market clients ofGoogle (US and Canada markets) on Google Meet, acting as a consultant in the strategy, adoption, implementation and optimization of Google Ads.• Identified opportunities for partnerships with stakeholders, and managed the negotiation and onboarding process. Managed portfolios of 100-120 clients quarterly, helping them drive their digital ad spend through Google Ads. •Conducted weekly review of clients\' Google ads accounts and emailed them suggestions, recommendations and strategies to keep their account optimized, assisting them in achievingtheir business goals. •Tracked, monitored, achieved and maximized multiple KPIs such as impressions, cost-per-click, cost-per-acquisition, revenue, and return on ad spend to measure/build the progress of clients\' ad accounts, and identified new opportunities as well as sales strategies to enhance theirgrowth. Managed to achieve an average return on ad spend of 275% and reduce cost-per- conversion by 33%.•Optimised ad structure, landing page experience, smart bidding campaigns of clients\' Google adaccounts to generate a high click-through-rate, generate quality leads, reduce cost perconversion/cost per click and generate highest-possible ROAS.•Created content and ad copies for clients\' Google ad campaigns, suggested relevant, cost- effective and trending keywords for ad campaigns; assisted clients in building content for theirwebsite, social media accounts & blogs to help them achieve their marketing goals.