Nitesh Kumar

About Nitesh Kumar

Hey there! I’m Nitesh Yadav — a BBA graduate who believes that every problem comes with a hidden solution, you just need the right jugaad to find it. With 3+ years of experience in Digital Marketing, YouTube Growth & Community Building, I’ve worked with brands like Josh Talks (10M+ subscribers) where I handled content strategies that generated 1B+ impressions, improved viewership by 20%, and successfully launched monetization verticals like Josh Neuroplasticity School. During my internships at Bistrokart Technology and Harvel Agua India Pvt Ltd, I explored everything from market research to graphics optimization, streamlining processes and enhancing user engagement — because learning multiple things has always been my way to stay adaptable. Outside the 9-5, my entrepreneurial spirit led me to grow a personal YouTube channel to 70K subscribers and 100M+ views in just 6 months — a combination of data, SEO, audience psychology and a pinch of good old jugaad. Beyond marketing, I’m actively involved in esports event management, having organized tournaments for 100+ participants and secured in sponsorships — blending my love for gaming, marketing, and community-building. When I’m not analyzing data or crafting growth strategies, you’ll find me exploring global affairs, discussing Ayurveda with my grandmother, or sharing fitness tips — because personal growth is just as important as professional growth. My motto:\"Stay curious. Stay adaptive. Use jugaad where needed. Deliver results.

Experience

1. Youtube Manager

   Josh Talks

   Jun 2024 — Present · Gurugram, IN

   As a YouTube Channel Strategist at Josh Talks, I worked across multiple channels with the core responsibility of growing their reach, revenue, and retention — from launching new properties from scratch to optimizing existing content libraries. I led efforts in strategy, creative execution, and performance improvement, delivering measurable results across the board.Key Responsibilities & Achievements: Channel Growth from Scratch: Successfully launched a niche-based sub-channel and scaled it from 0 to subscribers with the highest Average View Duration (AVD) across all Josh Talks properties (6+ mins). Content Strategy & Planning: Developed and executed data-driven content strategies tailored to audience behavior and niche interests to boost engagement and loyalty. Complete Content Packaging: Handled end-to-end content packaging including thumbnail design, titles, tags, descriptions, and SEO, ensuring optimal discoverability and performance. High-Impact Reindexing: Revamped metadata of older videos across channels, resulting in a 2X increase in revenue and a significant CTR uplift through effective reindexing. Content Creation: Scripted and recorded talks myself to maintain authentic storytelling and diverse content delivery. Performance Optimization: Maintained high CTR and AVD, consistently improved channel metrics, and helped drive significant revenue growth through continuous testing and analysis. Community Building: Built a loyal and highly engaged community through relatable content and consistent engagement tactics. Notable Impact:Highest AVD among Josh Talks sub-channels (6+ mins)2X revenue growth through reindexingFrom 0 to 18K subscribers in niche channelConsistently maintained high CTR & viewer retention

Education

• INDIRA GANDHI UNIVERSITY, MEERPUR

  Bachelor of Business Administration - BBA

  2020 — 2023

• Indra Gandhi University rewari

  Bachelor of Business Administration - BBA

  2020 — 2023