Nitesh Giri Goswami

About Nitesh Giri Goswami

Head of SEO/ASO @Practo.• Growth & Product-Led Optimization Leader with 10+ years of experience building scalable organic growth engines for product-led businesses across Healthcare, Travel, Fintech, Edtech, and E-commerce.• Led end-to-end SEO for Acko Auto Business (Acko Drive) — scaling New Car, Used Car, and Service Centre verticals through technical SEO, content strategy, and full-funnel growth.• Drove the SEO & ASO charter at Cleartrip (Flipkart Group) — owning strategy, execution, and measurement across multiple new lines of business.• Experienced in Product SEO — collaborating with product, design, and engineering teams to build growth-led roadmaps, BRDs, PRDs, and wireframes from scratch.• Skilled at managing international SEO programs and agency partnerships across global markets.• Hands-on with YouTube SEO, ASO, and CRO — focused on sustainable user acquisition through organic channels.• Proficient in data analytics, experimentation, and growth funnel optimization to drive measurable business outcomes.• Comfortable leading teams, mentoring ICs, and collaborating cross-functionally to scale growth initiatives.• Passionate about building long-term, compounding growth systems for digital-first brands.

Experience

1. Associate Director

   Practo

   Aug 2025 — Present · Bengaluru, IN

   Head of SEO/ASO @Practo- Leading global growth and organic discovery across web and app platforms, driving platform-scale impact across India and international markets- Own end-to-end performance across acquisition, discovery, conversion, and retention, partnering closely with engineering, product, analytics, and design teams to build scalable growth systems- Driving next-generation search and AI-led discovery initiatives, enhancing platform visibility across both traditional and AI-powered answer surfaces through entity-first content architecture, structured data, intent-aligned optimization, and retrieval-friendly design- Building experimentation frameworks and performance dashboards to continuously improve adoption, user experience, and revenue contribution, while aligning cross-functional teams around clear growth priorities.

Education

• Chhattisgarh Swami Vivekanand Technical University, Bhilai

  Bachelor's degree, Civil Engineering