Nita Sitaram

About Nita Sitaram

I am a product leader with a decade of experience, dedicated to driving growth and innovation in B2C products and internal tools. Throughout my career, I have successfully grown user bases, scaled up and led teams, driven revenue, improved UX/UI design, and managed agile engineering processes.In my current role as SVP of Product at BDG, I set the product framework, strategy, and roadmap for our consumer facing websites and internal tools. I\'ve led a team of up to 8 product managers and product designers, and I\'ve launched numerous high-impact products, including brand redesigns, acquisitions, and data migrations across our portfolio. My team\'s initiatives have saved the company millions in operational costs, driven millions in client revenue, and increased user engagement through consistent, iterative development. Previously at Condé Nast, I focused on revenue products and was instrumental in the company\'s digital transformation. I started my career working in programmatic advertising and have a deep understanding of the ad and web ecosystem. I thrive on creating a culture of collaboration and innovation, empowering my teams to take ownership of their work. My approach is deeply user-centric, always striving to meet the needs of our audience through continuous learning and iteration. I learned to code at Carnegie Mellon, and my technical background allows me to partner closely with engineering, building trust. I combine this technical acumen with strategic vision, and am dedicated to pushing the boundaries of what’s possible and fostering a culture where everyone feels valued and inspired. I\'m also a member of Chief; increasing female representation in tech leadership is an important mission of mine.

Experience

1. SVP of Product

   BDG

   Sep 2022 — Present · New York, NY, US

   In my current role as SVP, I took on the additional scope of leading and managing product designers, as well as owning revenue operations (ad ops and programmatic). I continued owning product strategy and vision for our ten brands, millions of users, and hundreds of millions in revenue. Key accomplishments: Drove direct and programmatic revenue. Used multivariate testing to optimize ads experiences, increasing revenue while maintaining our best in class user-experience and page speed times. Created a research based product design framework and process from scratch, ensuring our product designers were collaborating closely with engineering, product management, and company stakeholders. Ran design reviews in Figma, providing actionable feedback while ensuring designs were user-centric and aligned with business goals. Managed and negotiated vendor contracts, making build vs. buy decisions, saving revenue and resources for critical projects. Migrated to Mailchimp from a homegrown ESP, saving in operational cost and time. Built an API connection between Mailchimp and our in-house newsletter template builder, allowing for a flexible front end experience while improving deliverability and engagement. Incorporated AI features in internal tools, freeing users from tedious tasks like metadata creation and allowing for increased creative output. Built a CSV ingestion tool and UI showcasing Amazon aggregator products and associated data, allowing our affiliate marketing team to more easily incorporate aggregator products and leading to increased commission revenue.

Education

• Carnegie Mellon University - Heinz College of Information Systems and Public Policy

  Masters in Management, Entertainment Industry

• Carnegie Mellon University

  BS, Information Systems

Skills

• Leadership
• Marketing
• Process Improvement