Nitasha Tuli
Engagement Manager at EXL, Credit Risk Management | Credit cards | Payments| Small Business Loans| Data Scientist| SBA Loans| Strategy| Marketing Analytics|Collection Strategy
- Role
- Engagement Manager at EXL
- Location
- Jersey City, NJ, US
- LinkedIn followers
- 500 followers
About Nitasha Tuli
10+ years of Strategy & Analytics Consulting experience primarily in Banking & Finance, Consumer Product & Services IndustriesSpecialties: • Marketing/Digital Analytics• Consumer/ Commercial portfolio Risk Mitigation• New Product Development and Launch• Customer Experience• Platform migration, UAT testing & Process OptimizationTools & Software: Advanced Excel, PowerPoint, Word, Macro, SAS, SQL, R, Python, VBA, Databricks, JIRA, Salesforce
Experience
Engagement Manager
Jan 2025 — Present
1) Led controlled A/B testing to compare outreach strategies (SMS vs. letters), driving higher engagement and repayment performance at significantly lower cost.2) Directed strategy and analytics for a dynamic discount offer platform, optimizing discount rules based on customer risk and balance segments.3) Developed advanced Power BI dashboards to monitor offer performance across segments, channels, and timeframes, with tailored executive views for leadership.4) Built a comprehensive financial impact dashboard factoring in seasonality, enabling clear measurement of uplift in gross liquidation from strategic offer changes.
Education
Hansraj College
M.Sc, Operational Research
Hunter College
Master's degree, Statistics
2017 — 2019
Delhi University
B.A, Mathematics
Sri Venkateswara College, Delhi University
Bachelor's degree, Mathematics
Skills
- Market Research
- Microsoft Excel
- Sas
- Sql
- Management
- Statistics
- Data Mining
- Spss
- Research
- Analytics
- Statistical Modeling
- Business Analysis
- Business Intelligence
- Data Analysis
- Sas Programming
- Analysis
- Predictive Analytics
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