Nitasha Sagar Kukar

About Nitasha Sagar Kukar

Marketing analytics expert with more than 10 years professional management consulting experience centred around marketing analytics. Her passion is for helping companies achieve their objectives, delivering significant business impact by designing and implementing effective marketing strategies, and in particular leveraging data assets to drive strategy and improve decision-making.She has worked with leaders across a range of sectors, amassing deep sector expertise especially within Retail, FMCG. Media and Telecoms Industries.

Experience

1. Partner

   COCO LENI

   Oct 2012 — Present

   Strategy and business development responsibility. Building and managing the marketing team; Design and implementation of marketing plan delivering significant revenue growth for the company.

Education

• Indian Institute of Management Bangalore

  Master of Business Administration (MBA), Marketing/Finance

  2001 — 2003

• Delhi College of Engineering

  BE, electrical

  1996 — 2000

Skills

• Project Management
• Affiliate Marketing
• Marketing Mix Modeling
• Spss
• Pricing Strategy
• Google Adwords
• Business Analytics
• Market Research
• Marketing Analytics
• Big Data
• Business Intelligence
• Competitive Analysis
• Consulting
• Demand Forecasting
• Customer Insight
• Crm
• Concept Development
• Forecasting
• Data Analysis
• Segmentation
• Online Marketing
• Econometric Modeling
• Social Media
• Product Development
• Analysis
• Predictive Analytics
• Market Analysis
• Analytics
• Business Strategy
• Leadership
• Social Media Marketing
• Business Development
• Program Management
• Strategy
• Pricing Analysis
• Decision Trees
• Team Management
• SEO
• Business Analysis
• Predictive Modeling