Nissa Rajan
Digital Marketing Executive @Arrk Group
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WORK HISTORY
Digital Marketing Executive @Arrk Group
EDUCATION
Mumbai University Mumbai
Bachelor's degree, Bachelor of Arts
ABOUT NISSA RAJAN
Marketing professional with 3.5 years of experience specializing in website management, SEO optimization, content creation, and digital marketing. At Electrolab, managed website content executed SEO strategies, coordinated with graphic designers for marketing materials, and organized workshops and exhibitions such as CPHI and IndialabExpo. Proficient in social media management, product video production, and writing articles for industry publications.At SRS Pharma, led initiatives to enhance NPS scores, oversaw website development projects for improved functionality and user experience, and ensured adherence to SEO best practices. Planned marketing collateral for exhibitions, coordinated international marketing efforts including webinars and virtual trade shows, and conducted market research to identify industry trends and opportunities.Expert in creating targeted email marketing campaigns that boosted engagement and conversion rates, with a strong focus on customer-centric content. Skilled in analyzing campaign performance and applying data-driven strategies for continuous improvement, contributing to measurable growth and brand recognition.
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