Nisrine Labcir

Innovation Lead @Interac Corp.

Oakville, ON, CA

EMAILS

[email protected]

MOBILE NUMBERS

+91 *********19

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WORK HISTORY

Apr 2024 — Present

Innovation Lead @Interac Corp.

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Toronto, ON, CA

Lead Digital Assets Product Strategy for Interac through education, exploration, strategic direction, product definition and Proof-of-Concept build to showcase the art of possible. Shape product direction for emerging settlement capabilities (blockchain, stablecoins, identity, RTR) within Canada’s national payments ecosystem. Act as translation layer between financial institutions, regulators, and technical teams to define viable product use cases and strategic direction for Interac in the Digital Assets space. Define evaluation frameworks and success metrics for new settlement models under regulatory and network constraints Convert FI and consumer pain points into opportunity areas, leveraged through co-creation and ecosystem engagement.

EDUCATION

N/A

Université catholique de Louvain

Louvain School of Management (partenariat), Marketing stratégique

N/A

Université de Namur

Master, Management, option Marketing

N/A

Ecole Nationale de Commerce et de Gestion

Bachelor (4 ans), Marketing

SKILLS

HiringCross-Border TransactionsMarket PlanningProduct DevelopmentAnalysisCustomer IntelligenceChange ManagementOnline PanelsMarketing CommunicationsProduct ManagementOnline AdvertisingEmployer BrandingOnline MarketingMarketing ScienceNetwrok ManagementSegmentationQualitative ResearchStrategyE-CommerceMarket ResearchManagementBehavioral EconomicsCross Border FlowsCustomer InsightNegotiationMarketing ManagementMarket AnalysisCompetitive AnalysisBehavioral ScienceSocial Media DataAnalytiqueFinancial ServicesPush PaymentTotal Rewards StrategiesBig DataQuantitative ResearchMarketing ResearchCoachingMarketing StrategyAnalytics

ABOUT NISRINE LABCIR

Product leader in global payments platforms with 15+ years spanning Mastercard, Block (Cash App), and Interac. I specialize in turning complex financial infrastructure — cross-border networks, banking partnerships, and emerging settlement technologies — into coherent, enterprise-grade products.I operate at the intersection of traditional financial rails and next-generation models (blockchain, stablecoins, digital identity), translating regulatory, technical, and commercial constraints into clear product direction, packaging, and platform strategy. I’ve led platform expansion across 100+ markets, built foundational payment ecosystems for new geographies, and shaped product propositions used by financial institutions, fintechs, and global enterprises.

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