Nishtha J.
UX Research at JPMorganChase & Co. | Prev. IBM, Dunzo • UX Research • Product Research & Strategy • Customer Experience • 10K Designers C10
- Role
- User Experience Researcher (Senior Associate) at JPMorganChase
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Nishtha J.
Mixed-methods UX Researcher with 4 years of B2B/B2C experience, from enterprise SaaS and tech to e-commerce and retail. I’ve worked across enterprise teams, start-ups, and agencies, adapting research insights for a range of stakeholders. At IBM Software, I drove research on enterprise workflows, developer tools, and data/AI governance. My work spans user interviews, usability studies, competitive analysis, UX benchmarks and surveys, helping teams create intuitive experiences for large-scale, technical systems.As an early research hire at Dunzo (B2C quick commerce), I conducted discovery research, behavioural and usability studies, generating insights that shaped monetisation, retention, and category growth strategies across the product.Prior to that, I worked with global teams to deliver culturally-informed qualitative research for Fortune 500 and FAANG clients at Quipper (boutique research consultancy). I\'ve also held freelance roles at agencies including Peepal Design (part of ReSight Global) and MyParticipants, servicing clients across technology, fintech and real estate.My academic foundation in the liberal arts, communications, and cultural studies enables me to approach business problems from a multidisciplinary lens.Feel free to DM/connect if you’re passionate about inclusive design, building for Bharat, social impact, behavioral science, or generative AI!Skills:• Qualitative research (interviews, contextual inquiry, requirements gathering, personas, jobs-to-be-done, usability testing, RITE testing, A/B testing, affinity diagramming, journey mapping)• Quantitative research (surveys, analytics)• Project management (vendor management, cross-functional collaboration, Agile methodologies)
Experience
User Experience Researcher (Senior Associate)
Mar 2026 — Present · Mumbai, IN
Education
Tata Institute of Social Sciences
Master of Arts - MA, Media and Cultural Studies
2019 — 2021
Ashoka University
Postgraduate Diploma in Advanced Studies & Research
International School Bangkok
International Baccalaureate Diploma Programme (IBDP), History, English Language and Literature, Physics, Chemistry, Math, Spanish ab initio
Ashoka University
Bachelor of Arts - BA (Hons), English and Media Studies
2015 — 2018
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