Nishtha Sharma

About Nishtha Sharma

A results-focused SEO Specialist leveraging a BTech in Electrical, Electronics, and Communications Engineering from Dr. A.P.J. Abdul Kalam Technical University to craft and implement data-driven SEO strategies. At Freelance, worked to increase organic traffic through keyword research, on-page optimization, and technical audits, resulting in measurable improvements in search rankings and visibility. Expertise spans on-page and off-page SEO, technical optimization, and backlink building, supported by certifications in Google Analytics and Enterprise Design Thinking. Passionate about empowering businesses to achieve growth through well-executed SEO initiatives while collaborating with cross-functional teams to ensure cohesive strategies.

Experience

1. Digital Marketing Director

   Serpexa Digital Media Pvt Ltd

   Jan 2023 — Present

   Develop and implement comprehensive digital marketing strategies: Create plans that encompass all digital channels (SEO, SEM, social media, email, content, etc.) to achieve business goals.Lead and manage the digital marketing team: Guide, mentor, and support cross-functional team members to optimize performance and foster growth.Oversee digital marketing channels: Supervise the planning and execution of campaigns across email, social media, websites, and paid advertising platforms.Analyze performance and optimize campaigns: Use analytics tools to track performance, generate reports, and make data-driven decisions to improve ROI.Budget management: Prepare, allocate, and oversee the digital marketing budget, ensuring effective resource use.Coordinate with internal and external stakeholders: Work closely with design, content, analytics teams, and agency partners to ensure consistency and effectiveness.Oversee content creation and brand messaging: Review and maintain high-quality, consistent digital content that aligns with the brand.Research market trends and competitors: Stay updated with digital marketing trends, best practices, and competitor activities to keep strategies current and competitive.Maintain and grow online presence: Ensure ongoing engagement, growth, and management of the company’s social media, website, and other online platforms.Compliance and data protection: Ensure digital marketing practices adhere to data privacy regulations and industry standards

Education

• SDA Mission school

  10th-12th, Science

  1996 — 2012

• Dr. A.P.J. Abdul Kalam Technical University (AKTU), Lucknow

  Bachelor of Technology - BTech, Electrical, Electronics and Communications Engineering