Nishtha Malhotra
Brand Marketing | Digital Growth | IIM Indore | HT Media | Building Consumer Brands
- Role
- Brand Manager at HT Media Group
- Location
- New Delhi, DL, IN
- LinkedIn followers
- 500 followers
About Nishtha Malhotra
I\'m a Brand Marketing professional with 4+ years of experience in building consumer brands, launching content IPs, and executing 360° marketing campaigns across digital, ATL, and BTL channels.An alumna of IIM Indore (Rank 14), with recent upskilling from ISB in Product Development & Management, I’ve driven growth at the intersection of content, culture, and consumer strategy.At HT Media, I launched and scaled Fab Music Beats — an intrapreneurial YouTube business that crossed ₹1 Cr revenue and 3L+ subscribers in under a year. I’ve built campaigns with leading influencers, closed brand integrations, and led marketing for IPs like Punjabi Fever and The Burrah Project.My strengths lie in brand building, GTM planning, content marketing, partnerships, and campaign analytics. Whether it’s launching a new product, refreshing brand identity, or driving digital engagement — I bring strategy with creativity.Let’s connect if you\'re building brands that shape culture.
Experience
Brand Manager
Apr 2024 — Present
Education
Indian Institute of Management, Indore
Master of Business Administration - MBA
2019 — 2021
Delhi Public School Rohini
Science
2006 — 2015
INDIRA GANDHI DELHI TECHNICAL UNIVERSITY FOR WOMEN
Bachelor's degree, Information Technology
2015 — 2019
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