Nishtha Kumar

About Nishtha Kumar

Hi! I am Nishtha. Strategic GTM Advisory | Brand Positioning | Brand Credibility and Demand CreatorI enable startups and growth-stage brands to become enterprise-ready.My core focus areas involve:• GTM AdvisoryI help brands shape their go-to-market strategy so they sell with clarity and confidence. From value proposition to sales motion, with a strong focus on B2B and AI-led products.• Narrative and PositioningI craft winning investor pitches, brand stories, websites, decks, content frameworks, white papers, and sales support. I design how you pitch, talk, and show up in the market.• Credibility and Demand CreationI build thought leadership across platforms such as LinkedIn, Instagram, and X. This includes visibility within ChatGPT and other AI platforms, along with articles, white papers, and content that builds trust and authority for your company.• Case Narratives and Use CasesI turn research, products, and solutions into clear, market-facing stories. This includes use-case development that establishes presence, proof, and differentiation.I have 8+ years of experience spanning film, digital content, brand, and corporate communications. Over the years, I have partnered on some of India’s most iconic brands including Netflix, Amazon Prime Video, Zee5, Dove, Lakmé, Pampers, Goldmedal, MobiKwik, and Dell, crafting campaigns across FMCG, beauty, fintech, entertainment among other industries. How I work?• Consultant-led engagement• Remote-first services• Strategic thinking backed by execution• Decks, content, positioning, and visual storytellingI work closely with founders and leadership teams to help companies scale with clarity, credibility, and conviction.If you are ready to convert your vision into a brand and want the world to see it through your lens, let’s talk.

Experience

1. Associate Brand Manager

   Riyaasat

   Feb 2026 — Present · Maharashtra, IN

   Driving brand strategy and growth by building integrated GTM systems across content, performance, and customer experience. Leading narrative development, campaign direction, and cross-functional alignment while optimising budgets and resources for high-impact outcomes. Focused on creating scalable marketing infrastructure that compounds brand equity and revenue.

Education

• Xavier Institute Of Communications

  Diploma of Education, Creative Writing

• Guru Gobind Singh Indraprastha University

  Bachelor's degree, Film/Cinema/Video Studies

  2012 — 2015

Skills

• Microsoft Word
• Team Leadership
• Interviewing Skills
• Events Coordination
• Creative Writing
• Content Development
• Conference Coordination
• Script Analysis
• Script-Writing
• Event Planning
• Content Management
• Extemporaneous Speaking
• Powerpoint
• Poetry
• Event Management
• Team Building
• Content Strategy
• Photoshop