Nishan Das

About Nishan Das

As a Brand Communication & BTL Marketing Manager: My major responsibility is to…

Experience

1. Brand Communications Manager

   Racold

   Jan 2024 — Present · IN

   Roles & Responsibilites:1) In Charge of Marketing Activities, Visibility Planning, Budgeting, and execution across PAN India2) Supervised Signage Designing, Production and execution with adherence of Brand Guidelines & Norms.3) Collaborate closely with the PAN India sales team to plan and execute retail activities that align with marketing objectives.4) Regular coordination with agencies for Leaflets, Catalogues and other creatives and technical support.5) Generate insightful reports and derive actionable recommendations to continuously improve branding efforts.6) Conduct periodic market visits to analyze competition and identify emerging trends in the industry.7) Manage day to day operations of raising purchase requisitions, doing GRN, coordination for all PO and payments. 8) Maintain accurate and organized records, including budget provisions, POP stock, branding master, and records of all below-the-line (BTL) activities. 9) Serve as the single point of contact (SPOC) for the sales team and vendors, ensuring smooth execution of point-of-sale materials (POSM), signage, and in-shop branding.10) Responsible for Vendor Management, Vendor development, onboard & training, purchase order & Invoice processing.

Education

• Balaji Institute of International Business

  Master of Business Administration - MBA, Marketing, A

  2016 — 2018

• BSSS College, Habibganj, Bhopal

  Bachelor of Commerce - BCom, Taxation, A

  2013 — 2016