Nishitha Reddy

Paid Ads Manager @BoomerangFX

Mississauga, ON, CA

Managed Google & Facebook Ads campaigns focused on B2C healthcare and cosmetic sectors. • Used automated bidding and ML tools to optimize campaign performance and reduce CPL. • Built full-funnel strategies including cold traffic, lookalike, and remarketing audiences. • Created and tested ad creatives—search, display, and video—using performance templates. • Conducted A/B tests on copy, creatives, and landing pages to boost ROI. • Monitored KPIs and implemented advanced tracking for conversion analysis. • Maintained compliance with healthcare advertising, copyright, and privacy regulations. • Handled multiple client portfolios while maintaining strict budget control. • Delivered performance reports and strategic recommendations to stakeholders. • Ensured smooth execution through organized workflow, timely approvals, and collaboration.

Christu Jyothi Institute of Technology and Science

Bachelor's degree, Computer science engineering

Sheridan College

PGDM, Advertising and Marketing Communications