Nishita Gupta
Fashion Design Enthusiast
- Role
- Fashion Designer and Merchandiser at Prathaa
- Location
- Mumbai, IN
- LinkedIn followers
- 500 followers
About Nishita Gupta
Fashion Design graduate with a strong foundation in both creative design and production…
Experience
Fashion Designer and Merchandiser
May 2025 — Present · Mumbai, IN
Contributed to the end-to-end development of seasonal collections, including concept ideation, design execution, and sampling coordination.Planned and managed inventory across categories, liaising with vendors to streamline production, optimize lead times, and ensure on-time deliveries.Oversaw product uploads, catalog updates, and visual merchandising on Shopify and online marketplaces, driving month-on-month sales growth through improved product visibility and assortment planning.Conducted competitor analysis and price point benchmarking to support buying decisions, category planning, and margin optimization.Collaborated with sales and marketing teams to align product assortments with sales performance data, consumer insights, and emerging trend forecasts, enhancing category performance and sell-through.Supported merchandising, assortment planning, and category management for online channels to improve conversion rates and maximize revenue opportunities.
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