Nishita Anjaria
Communications Coordinator @Dexian
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WORK HISTORY
Communications Coordinator @Dexian
New York, NY, US
Developed and launched global lifecycle communication strategies, driving a 35% increase in employee engagement across 4 regions through segmentation and personalization, demonstrating strategic thinking and data-driven decision-making.• Built and managed a CEO LinkedIn content calendar, achieving a 2.5x boost in post engagement and a 60% increase in follower growth YoY by leveraging analytics and testing.• Developed and executed internal email campaigns for employees, achieving an average open rate of 75% and 32% CTR, reflecting a focus on metrics and iterative improvement.• Led creative content development for digital signage (Hoopla) and intranet—aligning with cultural events, leadership messaging, and CSR initiatives.• Conducted in-depth market research, including surveys and focus groups, to assess employee engagement and brand perception, leading to strategic improvements in internal communications driving actionable change.• Acted as the primary liaison between Dexian HQ in the U.S. and the Dexian India, ensuring consistent global messaging.• Oversaw communications budgets, ensuring efficient use of resources and timely delivery.
EDUCATION
Symbiosis Centre for Media & Communication (SCMC)
BA - Mass Communication, Advertising
Indian Language School
High School Diploma, Business/Commerce, General
The New School
Master of Science - MS, Media Management
ABOUT NISHITA ANJARIA
With a MS in Media Management from The New School, New York City and a Bachelor’s degree in Mass Communication with a specialization in advertising from Symbiosis International University, Pune, I am drawn to the intersection of media, technology, and communications, I am passionate about becoming a leader in innovative brand storytelling. My expertise lies in identifying target audiences, creating compelling content, and utilizing various platforms to maximize brand exposure. As a skilled communicator and team player, I excel at collaborating with cross-functional teams and building strong relationships with clients. I am passionate about leveraging the latest industry trends and technologies to achieve business objectives. Aside from academics, I have experience in the fields of Public Relations, Social Media Marketing, Online Reputation Management, Event Management and Brand Management. My background in generating innovative ideas and strategies to work with clients without hassles helps me understand the importance of having great team dynamics in today’s multi-disciplinary business environment. I strongly believe that advertising is a field that will force me to view problems not only from a business/ managerial point of view but also from a creative standpoint.Growing up in Lagos, Nigeria and then moving to India followed by New York has molded me in so many ways. I have learnt how to easily adapt to various people and cultures and work with them with ease. I am passionate about leveraging the latest industry trends and technologies to achieve business objectives. I\'m committed to establishing a successful media career, thrive in a diverse, adaptable environment & show that I can spur progress with my acquired skills.
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