Nishit Kadakia
Product Intelligence and Activation Manager | AI Developer | MBA
- Role
- Product Intelligence and Activation Manager, Ai at Electric Symphony Media
- Location
- Jersey City, NJ, US
- LinkedIn followers
- 500 followers
About Nishit Kadakia
Product Intelligence and Activation Manager at Electric Symphony Media, AI enthusiast passionate about exploring the intersections of technology and marketing. Specializing in digital marketing and analytics while keeping pulse on the latest MarTech innovations. When not diving into data or crafting AI solutions, you\'ll find me on the soccer field, playing volleyball, or helping out at local animal shelters. An avid sports fan who enjoys traveling, and gaming. Bringing the same energy and creativity to both professional challenges and personal pursuits.
Experience
Product Intelligence and Activation Manager, Ai
Jan 2025 — Present · Hoboken, NJ, US
End-to-End AI Product Management:Led the full lifecycle development of AI-powered solutions—from concept to launch—delivering an innovative SEM automation platform that achieved 80% accuracy in campaign creation while significantly reducing operational complexities.• SEM & Google Ads Expert:Engineered comprehensive SEM strategies leveraging advanced campaign planning, keyword optimization, A/B testing, and audience targeting that drove a 28% improvement in ROI.Managed over $2M in FY24 Google Ads platform spend across multiple accounts, consistently delivering superior lead quality and optimized performance metrics.• User Journey & Conversion Mapping:Specialized in Google Tag Manager implementation to architect end-to-end user journey tracking (POC to POS), achieving a 22% increase in conversion rates through data-driven funnel optimization and precise conversion tracking.• Data Architecture & Automated Reporting:Architected scalable data frameworks in Google BigQuery and implemented Gen-AI solutions to automate reporting insights for accelerated decision-making.Developed automated reporting systems using Google Apps Script, reducing manual reporting efforts by 85% and streamlining weekly marketing metrics analysis.• Collaborative Cross-Functional Leadership:Spearheaded the development and integration of AI-powered solutions through close collaboration with AI developers, UX/UI designers, and leadership teams.Drove project success through effective milestone management and strategic communication, maintaining 95% on-time deliverables while fostering a culture of innovation and accountability.
Education
Stevens Institute of Technology
Master of Business Administration - MBA, Analytics
The Maharaja Sayajirao University of Baroda
Bachelor of Business Administration - BBA, Business Administration and Management, General
The Maharaja Sayajirao University of Baroda
Postgraduate Degree, Finance and Financial Management Services
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