Nishika Das
E-commerce at Bestseller | Ex-United Colors of Benetton | Fashion Management Studies | NIFT’25
- Role
- E-commerce Business Intern at BESTSELLER
- Location
- Mumbai, IN
- LinkedIn followers
- 500 followers
About Nishika Das
As a Fashion Management student at the National Institute of Fashion Technology (NIFT), I am passionate about blending creative thinking with strategic business execution. I have developed practical expertise in e-commerce, buying, marketing, and data analysis through valuable experiences at notable companies like Bestseller India and Benetton India. At Bestseller India, I worked as an E-commerce Business Intern, managing backend operations for brands like ONLY, Vero Moda, Jack & Jones, and Selected Homme. My responsibilities included personalizing online consumer experiences, managing search visibility, and analyzing site performance dashboards to enhance digital sales. I also contributed to logistics cost optimization and collaborated with third-party vendors and logistic partners, ensuring operational efficiency across platforms. During my tenure at Benetton India as a Buying and Merchandising Intern, I conducted extensive trend analysis, market research, and consumer surveys to support data-driven product selection for the SS’25 women’s wear range. I actively participated in range book planning, grading, and costing, and collaborated closely with the design and visual merchandising teams to align assortments with brand identity and customer expectations. I also monitored sales performance metrics and KPIs to refine merchandising strategies and support business growth. With a strong understanding of consumer behavior, fashion trends, and the evolving digital landscape, I am particularly drawn to areas like catalogue optimization at various market places, social media marketing, e-commerce business optimization, and digital retail innovation. I am now looking to bring this experience and insight to a progressive fashion or lifestyle brand where I can contribute to business success and continue to grow professionally.
Experience
E-commerce Business Intern
Jan 2025 — Present · Mumbai, IN
Logistics cost optimization-E-commerce personalization-Ecommerce tools and analytics - Website search visibility and performance analytics
Education
National Institute of Fashion Technology India
Master in Fashion management
2023
Sarala Birla Gyan Jyoti, Guwahati, Assam
12th Standard
2017 — 2018
Amity University
BSc (Hons) Biochemistry
2020 — 2023
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