Nishi Mandloi

Email Marketing Specialist @Springer Nature In India

Pune, IN

Managed the execution of automated marketing campaigns for B2B and B2C audiences, including welcome journeys, lead generation, and full customer lifecycle programs, leveraging forms, segmentation, and cross-channel workflows.• Collaborated with marketing, planning, and strategy teams to align campaign automation initiatives with evolving business goals and customer needs• Took ownership of multiple projects from concept to launch, ensuring timely delivery and high stakeholder satisfaction in a fast-paced environment.• Executed personalized journeys and A/B tests to optimize engagement and conversion, leveraging dynamic content, segmentation• Increased the engagement rate by 20% and a 15% boost in conversions. • Created and maintained multi-step automation workflows in SFMC Automation Studio, handling triggered sends, data imports, and scheduled activities aligned with business use cases.• Worked on hubspot for the B2B marketing. • Created workflows with hubspot and delivered the projects on time. • Wrote SQL queries for creating automation activities. • Supported data integration between Marketing automation systems and data sources using FTP, Zapier, and data extensions, ensuring accurate and real-time audience sync.• Led training and enablement sessions for Email Marketing Operations and cross-functional marketing teams, improving platform proficiency and adoption of campaign best practices across Salesforce Marketing Cloud and other automation tools.• Acted as a key point of contact for platform troubleshooting and campaign execution support, resolving technical issues, guiding best practices, and ensuring timely, error-free campaign launches• Planned and executed IP warming campaigns to build and maintain sender reputation, ensuring optimal email deliverability and inbox placement.

Rajeev Gandhi Prodhogiki College, Saliya, Bhopal

B.tech, Computer Science

Jaipuria Institute of Management

Pgdm, Marketing and finance