Nishant Gupta
Data Analytics & Optimization | Enhancing User Experiences & Driving Conversions at Adobe
- Role
- Testing and Optimization Data Science Specialist at Adobe
- Location
- New Delhi, DL, IN
- LinkedIn followers
- 500 followers
About Nishant Gupta
Highly accomplished and results-driven professional with over 8 years of experience in…
Experience
Testing and Optimization Data Science Specialist
Nov 2021 — Present · Delhi, IN
Orchestrated strategic testing and optimization initiatives, leading to a remarkable growth in annual recurring revenue for the A.com Acrobat product.Leveraged advanced analytics tools such as Adobe Analytics, Content Square, SQL, and Power BI to conduct a comprehensive analysis of AB test results, meticulously evaluating the impact of product changes on key metrics.Utilized market research and competitive analysis to identify opportunities for product differentiation and expansion, driving strategic decision-making processes.Collaborated closely with product managers and stakeholders to define product requirements, prioritize features, and develop product roadmaps, ensuring alignment with business objectives and customer needs.Analyzed customer journey and behavior data to uncover optimization opportunities, utilizing segmentation techniques to tailor experiences based on demographics, behaviors, and preferences.Presented actionable insights and recommendations to stakeholders through detailed written reports, presentations, and data visualizations, fostering consensus-building and informed decision-making processes.
Education
Indian School of Business
Executive MBA, Product Management
St. Anselm sr. secondary school
10th Class
2006 — 2008
Amity University
Bachelor of Technology (B.Tech.), Mechanical and Automation Engineering
2010 — 2014
Institute of Management Technology, Nagpur
PGDM, Marketing and Business Analytics
2017 — 2019
Skills
- Microsoft Word
- Leadership
- Key Account Management
- Business Development
- Social Media
- Public Speaking
- Management
- Direct Sales
- Microsoft Powerpoint
- Sales Management
- Strategy
- Teamwork
- Customer Service
- Team Management
- New Business Development
- Strategic Planning
- Engineering
- Microsoft Excel
- Powerpoint
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