Nishant Rufus John
Senior Manager - Insights & Thought Leadership @ApplyBoard
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WORK HISTORY
Senior Manager - Insights & Thought Leadership @ApplyBoard
EDUCATION
Indian Institute of Management, Kozhikode
Manangement Development Program, Competitive Intelligence
Osmania University
Bachelor of Commerce, Accounting and Economics
Vignana Jyothi Institute of Management
Post Graduate in Business Management (2 year full-time, equivalent to MBA), Double Majors: Marketing & Finance
Stanford University
Executive Certificate, Strategic Decision and Risk Management
ABOUT NISHANT RUFUS JOHN
Project and execution leader with 10+ years of experience designing and driving complex cross-functional initiatives for insights and intelligence in tech and regulated environments.I help SMEs, startups, and scaleups drive revenue through strategic, market and competitive insights.What I do:• Partner to founders and GTM leaders to define and lead initiatives on market differentiation. • Manage product marketing insights and research projects to enable cross-functional decisions.• Develop tailored programs/frameworks to understand customer/buyer needs and improve win rates.How I work:• Combine AI-powered research with rigorous human validation.• Translate complex signals into clear narratives to drive action.I strive to build value and trust in insights that impact strategic decisions.
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