Nishanth S L

About Nishanth S L

Demand Generation Leader | B2B SaaS Growth Strategist | Performance MarketingI help B2B SaaS companies build scalable pipeline engines.Over the past 8+ years, I’ve led global demand generation and paid acquisition programs focused on capturing high-intent demand, accelerating pipeline velocity, and improving marketing ROI. I currently manage $6M–$8M in annual paid media spend at ThoughtSpot, supporting enterprise growth across North America, EMEA, and APAC.My work sits at the intersection of performance marketing, analytics, and full-funnel demand generation. I focus on translating marketing data into growth decisions — whether that means reallocating budget toward high-intent search segments, scaling ABM campaigns for strategic accounts, or improving attribution frameworks across marketing and sales.My programs have contributed to $20M+ in pipeline through paid acquisition channels, driven by disciplined experimentation, strong funnel analytics, and close alignment with sales teams.Areas I work deeply in:Performance MarketingScaling global acquisition programs across Google Search, YouTube, Display, LinkedIn, Meta, and Bing.Account-Based MarketingRunning targeted ABM campaigns with tools like 6sense, Salesforce, and Clearbit to drive engagement within strategic enterprise accounts.Analytics & AttributionBuilding full-funnel visibility across marketing and sales using GA4, HubSpot, Salesforce, and Looker Studio.B2B SaaS Demand GenerationMarketing to enterprise data and technology buyers across North America, EMEA, and APAC.I’m particularly interested in the evolving intersection of AI, analytics, and modern B2B demand generation, and how marketing teams can build predictable growth engines in complex enterprise sales environments.Always happy to connect with other marketers building and scaling global demand programs.

Experience

1. Senior Demand Generation Manager

   ThoughtSpot

   Aug 2025 — Present · IN

   Own global paid acquisition across Search, Paid Social, ABM, and Content Syndication, managing ~$6M annual media spend across North America, EMEA, and APJ.• Generated $14.6M pipeline within six months by reallocating budget toward high-intent search demand and tightening mid-funnel qualification criteria.• Scaled Paid Search to 9,600+ leads at <$200 CPL, producing 6,057 MQLs (60%+ Lead→MQL CVR) and $10.9M pipeline, with early revenue impact from closed-won enterprise deals.• Built full-funnel reporting across Suspects → MQL → SAL → S1 → Closed-Won, enabling weekly optimization reviews with Sales and regional marketing leaders.• Directed $3.2M Paid Social program across LinkedIn, Meta, Reddit, and G2, generating 11,800 leads and $3.6M pipeline through persona segmentation, retargeting frameworks, and campaign experimentation.• Led global performance diagnostics across regions to identify conversion gaps and reallocate budgets toward higher-efficiency segments, improving pipeline velocity and S1 efficiency.

Education

• St Joseph's College of Commerce (Autonomous)

  Bachelor of Business Management (BBM) , Marketing/Marketing Management, General

  2013 — 2017

• MICA | The School of Ideas

  Post Graduate Certification in Digital Marketing and Communication - 2020, Marketing

  2020 — 2020