Nishanth Samala

About Nishanth Samala

I am a results-driven Senior SEO Strategist with 6+ years of experience helping e-commerce, finance, and fashion brands achieve sustainable organic growth. My expertise spans Technical SEO, Content Optimization, YouTube SEO, and Web Analytics (UA, GA4, Search Console).Notable achievements include driving 188% blog traffic growth and delivering consistent ROI improvements for domestic and international clients. I specialize in building data-driven SEO strategies, leading cross-functional teams, and aligning SEO with core business objectives.I am passionate about creating scalable SEO frameworks, enhancing site performance, and leveraging AI-driven insights to stay ahead of digital trends.Actively seeking remote opportunities to help global brands expand their organic presence and digital revenue.

Experience

1. Deputy Manager - Branding and Marketing

   Utkarsh Small Finance Bank

   Feb 2026 — Present · Navi Mumbai, IN

   SEO Deputy Manager Branding and Marketing Banking and FintechDriving organic growth brand visibility and customer acquisition through data driven SEO strategies aligned with business and marketing goals. Responsible for end to end SEO including strategy planning execution and performance optimization for banking products such as savings accounts current accounts loans deposits and cards.Focused on increasing qualified traffic leads and account openings from organic channels while strengthening brand trust and share of voice in search results. Manage rankings for branded and high intent keywords and improve presence for searches such as bank near me and best bank options. Support digital campaigns product launches and promotional initiatives by optimizing landing pages and ensuring fast visibility on search engines.Lead local SEO initiatives to improve discoverability of branches and ATMs and drive footfall through location based searches. Ensure accurate business listings across platforms. Oversee compliance aligned content optimization following regulatory and internal guidelines while building authority through financial education content.Maintain technical SEO health including crawlability indexation mobile performance page speed and structured data implementation. Collaborate closely with technology marketing product and compliance teams to resolve issues and deliver seamless user experience.Strengthen domain authority through high quality backlinks digital PR and brand mentions from trusted platforms. Monitor backlink profile and online reputation to maintain strong trust signals.Track performance using analytics tools to measure organic traffic keyword rankings conversions and business impact. Provide actionable insights reports and forecasts to leadership to support strategic decision making and ROI improvement.Demonstrate strong ownership cross functional collaboration & results driven execution to support sustainable digital growth brand positioning

Education

• University of Mumbai

  B. N. N College, Information Technology

  2013 — 2016

• University of Mumbai

  Bachelor's degree, Information Technology