Nishant Khurana

About Nishant Khurana

Nishant is a growth-driven sales leader with over 14 years of experience across digital and programmatic advertising. As Director of Sales at mediasmart (an Affle company), he has been instrumental in building the brand’s India story — transforming it from a footfall-led ad-tech platform into a ₹100 Cr+ multiscreen powerhouse that’s shaping the Connected TV and omnichannel ecosystem.At mediasmart, Nishant has led go-to-market strategies, scaled new business verticals, and mentored cross-functional teams across sales, marketing, and operations. His strength lies in combining consultative selling with strategic storytelling - helping brands and agencies unlock the full potential of data-driven, integrated media solutions.Before joining mediasmart, Nishant played a pivotal role in establishing Lifesight’s India business, driving exponential revenue growth for its AI-powered measurement and audience intelligence platform. He also contributed to the digital transformation journey at Dainik Bhaskar, strengthening its foothold in the digital advertising space.Recognized for his ability to drive sustainable growth, build high-performing teams, and shape future-ready media narratives, Nishant continues to push boundaries in the evolving world of ad-tech. Outside work, he is passionate about fitness, which he believes fuels his focus, discipline, and drive for excellence.

Experience

1. Director Sales (North & South Region)

   Mediasmart

   Jun 2024 — Present · Gurugram, IN

   Over the last five years at mediasmart (an Affle company), I’ve been part of an incredible journey — building the India story from the ground up. From the early days of positioning mediasmart as a footfall-led solution provider to transforming it into a multiscreen, full-funnel programmatic platform, it’s been a phase of relentless growth, learning, and creation.I’ve had the privilege of driving our revenue scale-up from scratch to over ₹100 Cr+, shaping go-to-market strategies, and building “new-to-category” pilots that redefined how brands approach Connected TV, mobile, and omnichannel advertising. Leading both North and South regions, I’ve focused on expanding strategic accounts, cultivating deep partnerships across agencies and brands, and helping clients discover the power of integrated programmatic storytelling.Beyond numbers, what truly defines my journey is team building and mentorship — nurturing sales, operations, and marketing talent, setting foundations, and instilling a culture of consultative, insight-led selling. I take pride in helping brands craft narratives that connect data, creativity, and media innovation — turning every campaign into a story that performs.Always driven by curiosity, collaboration, and the desire to build what’s next in digital advertising.

Education

• IILM

  Post Graduate Programme, Marketing & Sales

  2009 — 2011

• Institute of Management Studies

  Bachelor's degree, Business Administration and Management, General

  2005 — 2008

Skills

• Marketing Research
• Content Soultion Provider
• Lead Generation
• Integrated Marketing
• Management
• Marketing Strategy
• Marketing
• Client Services
• Customer Relationship Management (Crm)
• Market Research
• Strategy
• Advertising
• Competitive Analysis
• Business Development
• Digital Marketing
• Advertising Sales
• Client Relationship Building
• Team Management
• Marketing Management
• Promotions
• Sales
• Public Relations
• Media Relations
• Social Media
• Media Planning
• Crm
• Online Advertising