Nishant Jha
Media Performance Manager @Publicis Groupe
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WORK HISTORY
Media Performance Manager @Publicis Groupe
Gurugram, IN
Key Client: Samsung SEAO• Creating campaign strategies for key launches with guidelines and media activation strategies• To identify new platforms/formats for holistic launch approach• Maintaining dashboards to keep an eye on performance and generate actionable insights along with supporting markets to deploy regional guidelines• Investment strategy for new and existing platforms• Traffic analysis to improve quality/conversion rate and identify target segments
EDUCATION
Bennett University
BAMC, Public Relations, Advertising, and Applied Communication
ABOUT NISHANT JHA
Experienced Business Manager at Publicis Groupe, specializing in performance management, campaign strategies, and media planning to meet KPIs. Proficient in Google Ads, Meta, Criteo, DV360, TTD, Bing ads, and more. Consistently achieved outstanding results by delivering a higher than market average return on advertising spend (ROAS) while skillfully managing substantial budgets within the electronic devices category I specialize in managing diverse initiatives that consistently yield higher ROI. Certified in Google Ads, Google Analytics, Apple Ads, Microsoft Advertising, and Meta Media Planning/Buying
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