Nishant Jee
Senior Brand Manager @ Emami | Ex CavinKare | IIM Ahmedabad
- Role
- Senior Brand Manager at Emami Ltd
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Nishant Jee
Senior Brand Manager with 4+ years of experience in the FMCG sector, specializing in insight-led, growth-driven strategies that build brand equity, strengthen market presence, and deliver sustainable revenue growth.Currently, I work as a Senior Brand Manager at Emami, leading end-to-end New Product Development for Kesh King, including an Anti-Dandruff Hair Oil and a Non-Sticky Ayurvedic Oil. My role spans consumer insight generation, claims and packaging development, regulatory alignment, and GTM planning across ATL, BTL, and digital. I closely partner with R&D, regulatory, supply chain, sales, and agencies to ensure launch readiness, while supporting business case development, forecasts, and unit economics to drive scalable growth.Previously at CavinKare, I led the ₹60 Cr Nyle Shampoo portfolio as Brand Manager, owning the full P&L and driving integrated marketing initiatives across media and channels. This resulted in 11% YoY revenue growth, a 6% increase in brand consumption, and 23+ crore digital impressions, driven by strong consumer insights, data-led media planning, and execution excellence across touchpoints.Before this, I served as Program Manager for CavinKare’s ₹400+ Cr rural business, where I redesigned GTM and distribution architecture—transitioning to direct distribution, onboarding 1,200+ distributors, and expanding reach by 1+ lakh outlets across towns, delivering a 7% business uplift. I also optimized trade marketing ROI, managed large-scale budgets, and launched tech-enabled rural expansion and incentive programs to improve productivity and partner retention.My journey began in the CEO’s Office, with rotations across Trade Marketing, Sales, and Brand roles, where I launched AI-led field tools, built performance-linked incentive frameworks, and contributed to Nyle Shampoo’s GTM strategy during a major relaunch. These experiences shaped my ability to blend analytical depth, commercial thinking, and cross-functional leadership.I am an MBA from IIM Ahmedabad (Class of 2021) and have interned with Emcure Pharmaceuticals, where I designed incentive frameworks and a 3×3 effort–performance matrix to improve salesforce effectiveness across multiple divisions.I thrive at the intersection of consumer empathy, strategic clarity, and executional rigor—building brands that are relevant, scalable, and commercially strong.
Experience
Senior Brand Manager
Oct 2025 — Present · Kolkata, IN
Education
SIRT BHOPAL
Bachelor of Engineering - BE, Mechanical Engineering
2013 — 2017
Indian Institute of Management Ahmedabad
Master of Business Administration - MBA
2019 — 2021
Leeds Asian School
10th
2009 — 2010
+2 High School
12th, Science
2011 — 2012
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