Nishant Gupta
Data Driven Marketing Specialist
- Role
- Manager - Database Marketing & Analytics at Genpact
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Nishant Gupta
Dynamic & result oriented professional with 13 years of cross-functional experience in managing the entire spectrum of Marketing Campaign Analytics, Customer Journey management and Loyalty programs. Working with Genpact India as Manager - Campaign Management for a Banking giant. Hands on Experience on Adobe Journey Optimiser (AJO), Adobe Experience Platform (AEP), Salesforce Marketing Cloud (SFMC), RTCDP, SQL, Power BI, Tableau, Google Analytics, Google Tag Manager and Google Analytics 360 Suite Possess keen business acumen in analysing and understanding business requirements, customer-value maximisation and developing new business processes. Solution oriented approach with proven offshore & Client management skills. Experienced Agile Methodology practitioner.
Experience
Manager - Database Marketing & Analytics
Apr 2021 — Present · Gurugram, IN
Education
Banaras Hindu University
Master of Commerce (M.Com), Banking, Corporate, Finance, and Securities Law
2010 — 2012
Banaras Hindu University
Bachelor of Commerce (B.Com.), Finance, Honours
2007 — 2010
Manipal Academy of Higher Education
Master of Business Administration (MBA), Banking and Finance
2012 — 2014
Skills
- Market Research
- Team Leadership
- Financial Analysis
- Finance
- English
- Microsoft Office
- Process Improvement
- Analytics
- Analytic Reporting
- Sql
- Powerpoint
- Microsoft Excel
- Teradata Sql
- Liability Analytics
- Management
- Project Management
- Business Analytics
- Teamwork
- Banking
- Sas Base
- Team Management
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