Nishant Ahlawat
Digital Marketing Manager @Saffron Tech Pvt Ltd
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WORK HISTORY
Digital Marketing Manager @Saffron Tech Pvt Ltd
IN
Own SEO strategy for B2B SaaS and digital products, focusing on US & UK marketsScaled organic traffic for key SaaS projects (e.g, Getjop – OKR SaaS, SaffronEdge – marketing) by in 12 months, growing from 0 to 30k+ monthly visitsDesigned and implemented semantic cluster & pillar content strategies, improving rankings for high-intent, bottom-funnel SaaS keywordsBuilt international SEO frameworks (market-specific keyword mapping, hreflang, localized content priorities) to support expansion beyond IndiaAcquired 500+ high-quality backlinks from SaaS directories, partner websites and niche publications, strengthening domain authorityLed technical SEO improvements (site architecture, internal linking, indexation, Core Web Vitals, schema) to increase crawl efficiency and organic visibilityUsed Google Analytics, Search Console and other tools to track pipeline-focused KPIs: organic signups, demo requests, MQLs and revenue contributionConducted competitor and category analysis to uncover new GTM angles, content gaps and positioning opportunities for SaaS clients
ABOUT NISHANT AHLAWAT
I help B2B SaaS companies in the USA and UK turn organic search into a predictable revenue channel.With 4+ years of experience in SEO, I specialize in building organic GTM engines for SaaS – from keyword research and semantic clustering to technical SEO and content that actually converts.At SaffronTech, I have:Grown organic traffic for SaaS clients by within 12 monthsAcquired 500+ high-authority backlinks from SaaS, tech and B2B publicationsBuilt and executed international SEO strategies (US, UK and other English-speaking markets)Created cluster & pillar content architectures that improved rankings and topical authority for competitive SaaS termsImproved conversions by aligning pages, messaging and intent across the buyer journeyWhat I focus on:B2B SaaS SEO & organic GTMInternational SEO (US, UK & multi-region)Demand generation through search + contentTechnical SEO foundations for SaaS productsCompetitive and category analysis for GTM positioningB2B SaaS buying cycles are long and research-heavy. My approach is to make organic search do the heavy lifting – educating, qualifying and converting the right accounts while reducing CAC from paid channels.
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