Nishant Agrawal
Assistant Manager, Customer Analytics @Western Union
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WORK HISTORY
Assistant Manager, Customer Analytics @Western Union
Pune, IN
Overview: As a part Business Strategy & Marketing of APAC markets, contributing to achieve Western Union\'s E25 strategic goals- Competencies: Pricing Strategy Framework & Development, Business Strategy Execution, Marketing Analytics & Optimizations, Customer Insights, Product Analytics and Stakeholders & Cross-Functional Management- Pricing and Promotion: Developing pricing strategies for APAC markets to achieve targets of Revenue, Transactions, Acquisition & Retention for Retail and Digital Business. Also, ensuring by competitive benchmarking our pricing levels are in line with market and competitors- Marketing Analytics: Analyzing marketing performance to optimize paid media strategies, maximizing ROI and acquisition effectiveness through media channels and budget allotment. Also, partnering with marketing agencies to ensure and align on performance of marketing initiatives- Customer and Product Analytics: Currently engaged with and responsible for catering all analytical requests related to Customer Retention, Acquisition, Omnichannel and Digital Business Expansion pillars of E25 Strategy- Stakeholder Management: Working closely across multiple countries and business stakeholders around the globe to understand market evolution and business needs- Tech Stack: Snowflake, SQL, Python, Power BI, Amplitude, Adobe Analytics, Google Ads, Apple Ads, Quantum Metrics, Excel, PowerPoint.
EDUCATION
Shri Sant Gajanan Maharaj College of Engineering, Shegaon
Bachelor’s Degree, Computer Science and Engineering
SKILLS
ABOUT NISHANT AGRAWAL
In my brief career, I have grown passionate towards driving business growth through data-driven strategies, pricing optimization, marketing analytics across global markets and transforming data into business solutions. This, I believe, has enhanced me to do great work and strengthen my expertise.
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