Nishan de Silva
Director @Jumpbooks.Lk
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WORK HISTORY
Director @Jumpbooks.Lk
LK
Founded and scaled Sri Lanka’s highest-rated online bookstore (4.9 from reviews), serving over customers nationwide. Built the entire operation from scratch—website, marketing, logistics, and analytics—gaining deep, hands-on expertise across every area of e-commerce.Designed and developed a robust WooCommerce store, managing site operations, order fulfillment, and customer support.Increased conversion rates and average order value by 45% through merchandising strategies and CRO experiments.Developed SEO and content plans that ranked core product categories #1 on Google Sri Lanka.Led marketing strategy across paid ads, email, and social media, driving growth and retention.Implemented automation for inventory, order tracking, and customer communication to streamline backend operations.Hired and managed a remote team; developed KPIs, SOPs, and cross-functional workflows to scale operations efficiently.
EDUCATION
University of Sri Jayewardenepura
Bachelor of Business Administration (BSC), Business Administration (B.Sc) Special
SKILLS
ABOUT NISHAN DE SILVA
With over 8 years in e-commerce, I’ve built and scaled online brands from the ground up—starting with my own bookstore in Sri Lanka to leading digital operations for a fast-growing lingerie brand in Canada.At Understance, I oversee end-to-end e-commerce operations: managing our headless Shopify store, optimizing SEO, developing email automation flows, analyzing performance data, and improving product merchandising. I love turning complex systems into smooth, scalable workflows that enhance both customer experience and business outcomes.Before that, I founded Jumpbooks.lk, Sri Lanka’s highest-rated online bookstore with customers. I built everything from the ground up—website (WooCommerce), marketing, fulfillment, analytics, and customer experience—gaining hands-on expertise across every layer of digital commerce.I also founded Jump.lk, a platform that shares practical lessons on business, personal finance, and entrepreneurship. Through online courses and workshops, I’ve coached more than 1,500 students while growing a digital community of readers and learners.As a self-taught WordPress and WooCommerce developer, I’ve built and maintained several websites and developed a deep understanding of CMS systems, plugins, and front-end optimization. Over the years, I’ve also honed skills in social media strategy, SEO, paid ads, and email marketing, supported by data-driven insights from GA4, Search Console, and CRM platforms.Beyond business, I share ideas on personal finance through my YouTube channel subscribers) and writing. I’m most at home where strategy meets execution: designing systems, creating SOPs, optimizing conversion funnels, and figuring out what it takes to lift new ventures off the ground.
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