Nishad Chikhliker

About Nishad Chikhliker

Results-oriented and accomplished marketing professional with 24+ years of proven achievement in leading businesses to drive profitable growth. Advanced capabilities in all phases of category/product management, product marketing, and marketing communications including marketing strategy, profit & loss management, product development, and pricing. Strong analytical skills leveraging data and customer insights to evaluate market / business dynamics and make difficult decisions. Excellent interpersonal skills developed through professional and personal experiences.

Experience

1. Head of Marketing and Commercialization

   Cooper Lighting Solutions

   Dec 2022 — Present · Peachtree City, GA, US

   Product marketing, marketing communications, and demand generation leader for all business segments including Residential, Commercial, Industrial, Architectural, Outdoor (Utility / DOT, Municipality), and Connected Systems / Controls. Responsible for the management of the company\'s marketing budget and leading a team responsible for go-to-market strategy development for new products, product positioning/messaging, sales tool enablement, and driving demand creation with target vertical segments and customers through lead generation marketing campaigns.

Education

• Darla Moore School of Business at the University of South Carolina

  Master of Business Administration (M.B.A.), Marketing

  1999 — 2001

• University of South Carolina

  Bachelor of Science (B.S.), Biology, General

  1992 — 1996

Skills

• Marketing
• Product Management
• Market Planning
• Marketing Management
• Market Analysis
• Segmentation
• Product Development
• Account Management
• P
• Cross-Functional Team Leadership
• Marketing Strategy
• Sales Operations
• Competitive Analysis
• Pricing Strategy
• Sales Management
• P&L Management
• Product Marketing
• Pricing
• Leadership
• Management
• Forecasting
• Retail Category Management