Nisha Shinde

About Nisha Shinde

I specialize in managing and optimizing paid advertising campaigns across platforms like Google Ads, Meta Ads, and LinkedIn Ads. With hands-on experience handling budgets of over ₹15 Lakhs for multiple clients, I’ve developed a deep understanding of platform-specific strategies that drive results. From conducting thorough keyword and audience research to setting up high-converting campaigns, I ensure each step aligns with business goals such as lead generation, brand awareness, and conversions.My core strength lies in performance monitoring and data analysis. I regularly track and optimize campaigns based on key performance metrics like CTR, CPC, CPM, CPL, and ROAS. By making data-driven adjustments to bidding strategies, targeting, and creatives, I consistently improve ROI and campaign efficiency. I also maintain detailed daily, weekly, and monthly performance reports to ensure transparency and ongoing improvement.In addition to campaign execution, I bring strong skills in ad copywriting, competitor analysis, and budget optimization. I’m confident in scaling campaigns across different industries, writing impactful ad creatives, and using insights from tools like Google Analytics, Semrush, and Meta Ads Manager. My hands-on experience with tools like Google Ad Editor and Excel helps streamline campaign tracking and decision-making.Beyond technical skills, I’m a reliable team player with experience training PPC interns. I’m adaptable, organized, and always eager to learn about the latest trends in digital marketing. My goal is to combine creativity with analytics to deliver measurable success and long-term growth for every client I work with.

Experience

1. Ppc Associate

   Radon Media

   Jun 2024 — Present · Pune, IN

   Pune, Maharashtra, India

Education

• Savitribai Phule Pune University

  Bachelor of Engineering - BE

  2017 — 2021