Nisha Kumari
Global Product Marketing Analyst | Leading GTM Strategy & Product Launches | Helped Build India’s Largest HR Community – TSOW
- Role
- Product Marketing Analyst Ii at TE Connectivity
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Nisha Kumari
I\'m a product marketer obsessed with building stories that resonate and launches that drive real impact.With 4+ years in product marketing, I’ve worked across both software and hardware ecosystems — spanning high-growth startups and global enterprises. My experience includes leading GTM strategies, product launches, and translating complex products into compelling market narratives.Currently, I operate in a global product marketing role, leading product marketing efforts for Performance Materials (Automotive) BU.Earlier, I led product marketing at Springworks for SpringVerify, owning end-to-end GTM across content, community, and growth. I also helped build India’s largest HR community, The Shape of Work, scaling it to members.Feel free to reach out if you have any questions, opportunities, or just want to say hi!
Experience
Product Marketing Analyst Ii
Aug 2025 — Present · Bengaluru, IN
Leading global go-to-market (GTM) strategy for new product launches across EMEA, AMER, and APAC- Driving cross-regional product launches within the automotive portfolio- Developing differentiated positioning and executing effective product promotion campaigns- Enabling sales teams with launch toolkits and strategic content- Tracking performance metrics to optimize market impact and revenue growth
Education
St. Aloysius (Deemed to be University)
Bachelor of Business Administration - BBA, CIMA
2018 — 2021
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