Nisha Basudevan

About Nisha Basudevan

A seasoned marketing professional with over 9 years of extensive experience in brand management, marketing communication and campaign management. Nisha specializes in developing and executing innovative marketing strategies that deliver impactful results and drive brand growth.I have a proven track record of working with cross-functional teams in brand positioning, consumer research, and campaign development. My expertise lies in leveraging consumer insights to create targeted marketing campaigns that resonate with audiences and boost brand awareness.Skilled in identifying market trends, conducting competitive analysis, creative + content strategy and crafting data-driven strategies, I excel in gaining a competitive edge. With a deep understanding of marketing campaigns including performance, social media, website content and analytics. I consistently optimize campaigns to achieve measurable results.

Experience

1. Brand Lead

   MobiKwik

   Aug 2025 — Present · Gurugram, IN

Education

• National Institute of Fashion Technology, India

  MBA, Marketing

  2016 — 2018

• Wharton Online

  Brand Marketing

• Dr. A.P.J. Abdul Kalam Technical University

  Bachelor of Technology (B.Tech.), Electronics and Instrumentation engineering

  2010 — 2014

• Amity International School, Saket

  PCM, Science

  2008 — 2010

Skills

• Perl
• Leadership
• Luxury Management
• Microsoft Word
• Toastmasters
• Management
• Microsoft Office
• Social Media Marketing
• Market Research
• Microsoft Excel
• Powerpoint
• Professional Communication
• Teamwork
• Team Management
• Fashion
• Fashion Management
• Digital Marketing
• Merchandising
• Fashion Consulting
• Adobe Photoshop
• Luxury Brand Marketing
• Hair Styling
• Team Organisation
• Brand Management
• Fashion Marketing
• Global Marketing
• Bmc Remedy
• Jazz Dance
• Microsoft Powerpoint
• Fashion Merchandising
• Human Resources
• Sql
• Strategic Management
• Social Media
• Marketing