Nisha Patel
Digital Marketer | Marketing Operations & Automation | 7+ Years of Turning Chaos into Conversion for Spa, Fitness & Wellness Brands
- Role
- Director of Marketing and Digital Strategy at Arch Amenities Group
- Location
- Austin, TX, US
- LinkedIn followers
- 500 followers
About Nisha Patel
As a marketing operations leader with a strong track record in the fitness, wellness, and hospitality industries, I specialize in leveraging AI tools and automation to streamline and scale marketing workflows across digital marketing channels, including paid media and organic socials, website, and CRM.Recent accomplishments include:• Oversaw the migration of digital asset management, web content management, and social media management systems and scaled marketing operations within each for 250+ client sites.• Optimized $500K+ annual paid media campaigns for priority fitness and wellness clients through AI-driven insights via Looker Studio dashboards for real-time performance data and Zapier automations to create efficiencies within lead tracking workflows, resulting in increased sales, leads, and brand awareness for our clients.• Managed and mentored marketing professionals for 3+ years, helping to achieve business goals and achieve better marketing performance.Technical Skills:AirTable, Basecamp, Canva, Constant Contact, Google Ads, Google Analytics, Google Search Console, Google Tag Manager, Looker Studio, Mailchimp, Meta, Mindbody, ReviewTrackers, Sprout Social, Squarespace, WordPress, WP Engine, Wrike, YouTube, ZapierIn addition to my professional work, I use my marketing skill set to give back to a cause that I\'m deeply passionate about - dogs! I manage the website and e-mail strategy for Love-A-Bull, a 501(c)3 non-profit organization, where I serve as the Website/CRM Chair. Through this role, I help develop the organization\'s digital presence, drive fundraising efforts, and support its missions of advocating for and saving the lives of pit bull-type dogs across Central Texas.
Experience
Director of Marketing and Digital Strategy
Sep 2025 — Present · US
Education
Quinnipiac University - School of Business
Master of Business Administration (M.B.A.), Healthcare Mangement
2016 — 2018
University of Maryland
Bachelor of Science (B.S.), Kinesiology
2009 — 2013
Skills
- Microsoft Word
- Powerpoint
- Microsoft Excel
- Social Media
- Customer Service
- Microsoft Office
- Time Management
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