Nisarg Gosalia

Senior Data Analyst - Marketing @G6 Hospitality LLC

Dallas, TX, US

Sentiment Analytics Automation | Applied NLP techniques to analyze 100k+ online reviews and social media feedback, identifying sentiment scores and key pain points, resulting in a 15% improvement in brand reputation and a 20% increase in satisfaction scores. • Marketing Mix Automation | Owned the marketing budget optimization process by developing Market Mix Models to quantify channel effectiveness, enabling strategic reallocation that increased marketing ROI by 10%. • Data Engineering | Automated querying pipelines using Python, Oracle, Big Query and other third-party data sources processing over 50k+ rows of raw data daily to create structured datasets used in 3+ executive-level dashboards, enabling real-time insights. • Conversion Funnel Optimization | Engineered conversion funnels by querying event-level user interaction data in Big Query using advanced SQL. Applied Python-based classification models to predict user drop-off, resulting in a 12% uplift in conversion rates. • Strategic Collaboration | Partnered with VP-level stakeholders and cross-functional leaders (Marketing, Revenue, Finance) to align analytics strategy with business objectives – resulting in faster decision-making cycles. • Loyalty Program Automation | Spearheaded development of the My6 Loyalty Program with the help of SEO and Brand Team, defining strategic performance metrics, including Loyalty Score on Zeta Marketing Platform (ZMP), leading to an 8% increase in My6 sales.

The University of Texas at Dallas

Master of Science - MS, Information Technology and Management

KJ Somaiya College of Engineering, Vidyavihar

Bachelor of Technology, Computer Engineering