Nisanth

About Nisanth

Strategic analytics and growth marketing leader with over 20 years of experience delivering high-impact, data-driven strategies in global technology environments. Proven success in partnering with executive leadership to define and execute growth strategies through market intelligence, AI-driven analytics, and cross-functional collaboration. Strong track record in managing large-scale strategic initiatives, building global teams, and transforming digital operations to drive market expansion, competitive positioning, and profitability.

Experience

1. Senior Director of Marketing

   Dell Technologies

   Feb 2025 — Present · Bengaluru, IN

   Lead development and implementation of AI- and data-powered intelligence platforms that guide strategic decisions across marketing and sales. Supporting GTM motions, partnering with executive leaders to translate long-term business goals into actionable insights and market-facing strategies.Drove AI-First Growth Strategies – Led a high-performing team of data scientists and ML engineers to scale intelligence capabilities across firmographic, technographic, intent, and third-party datasets.Delivered Predictive Account Intelligence – Designed and deployed AI-driven models to identify high-value accounts, optimize messaging, and time outreach for maximum conversion impact.Automated Growth Signal Detection – Harnessed GenAI to extract company attributes and real-time growth signals from news, web content, and social media, dramatically improving account-level intelligence.Engineered Scalable, Compliant Data Systems – Architected a secure, privacy-first data infrastructure integrated with CRM platforms, enabling personalized, data-driven marketing at scale.Accelerated Revenue with ABM Insights – Equipped marketing and sales teams with AI-powered decision tools, significantly boosting lead conversion and revenue through hyper-targeted Account-Based Marketing.

Education

• Indian Institute of Management Ahmedabad

  PGDM, General Management

• Cochin University of Science and Technology

  Bachelor of Technology (BTech), Biomedical/Medical Engineering

  1994 — 1998

Skills

• Process Improvement
• Management
• Omniture
• Strategy
• E-Commerce
• Analytics
• Business Strategy
• Crm
• Program Management
• Business Analytics
• Airline Management
• Leadership
• Competitive Analysis
• Customer Experience
• Medical Devices
• Product Management
• Enterprise Software
• Web Analytics
• Business Analysis
• Airline Economics
• Team Management
• Business Intelligence
• Segmentation