Nirupama Mohan

Media & Communications Strategist | Brand Leader | Content Architect

Role
Regional Programming Head at BIG FM
Location
Lucknow, IN
LinkedIn followers
500 followers
Advertising & MarketingView LinkedIn profile

About Nirupama Mohan

With over 20 + years of immersive experience in the media industry, I\'ve had the privilege of spearheading projects, steering product growth, and cultivating high-performing teams – consistently delivering impactful results for the organizations I\'ve partnered with. Throughout my journey, I\'ve nurtured an ecosystem where innovation thrives and professionals evolve into seasoned industry leaders. My career trajectory has taken me from hands-on content creation to strategic leadership, where I drive pivotal decisions, champion innovation, and orchestrate the seamless execution of corporate goals. I\'m proud of my track record in forging cohesive teams and crafting bespoke solutions that have enabled companies to stay ahead in the dynamic media landscape. My expertise shines through spearheading new station launches, fostering robust collaborations, and nurturing pivotal stakeholder relationships. I excel in crafting 360-degree strategies for brands and products, blending innovation with insightful planning. Key focuses include ensuring product hygiene, optimizing processes, and driving new ventures – be it pioneering shows, designing engaging podcasts, or conceptualizing digital content. With a holistic approach, I strive to deliver transformative outcomes in the dynamic media landscape, leveraging creativity and strategic acumen to drive growth and impact.

Experience

  1. Regional Programming Head

    BIG FM

    Jan 2012 — Present · Lucknow, IN

Education

  • Welingkar Institute of Management

    Master of Business Administration

    2008

  • IGNOU

    Postgraduate Degree, Mass Communication/Media Studies

    2004

  • Lucknow University

    Bachelor of Commerce

    2000

  • Welingkar Institute of Management

    M.B.A., Human resource Management

    2006 — 2009

  • Prasar Bharti

    Certificate of Undergraduate Studies, VANI

  • Kanpur University, India

    Master of Arts, Economics

    2002

  • Updesco Shreetron India Limited Up

    Master's Degree, Computer Programming, Specific Applications

Skills

  • Programming
  • Channel Sales
  • Voice Over
  • Team Management
  • Entertainment
  • Radio
  • Radio Production
  • Leadership
  • Creative Writing
  • Media Planning
  • Employee Engagement
  • Management
  • Broadcast
  • Content Strategy
  • Product Development
  • Video Production

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Nirupama Mohan — Regional Programming Head at BIG FM in Lucknow, IN | Unifers