Niru Pratapgiri

Day to Day Manager @Red Light Management

Los Angeles, CA, US

Work with diverse client roster including Slash, Stone Temple Pilots, Evanescence, The White Buffalo, Billy Talent, and BRMC.Heavy duty calendar management of events, shows, tours,sessions, interviews, and callsGenerate invoices using Uniport, prepare and keep track of complex commission grids for all RMG artists.Liaise with artists and provide strategic and creative input tobetter meet goalsEngage in complete artist management for few of the biggestnames in rock music history such as Stone Temple Pilots,Slash, and The White Buffalo.Conduct phone as well as zoom interviews with multiple pressand media outlets.Plan, strategise, and coordinate the release and delivery of allnew music through digital and physical media.Coordinate with label executives to discuss drawbacks andcome up with a cohesive plan to tackle issues.Make and design press kits, one sheets, as well as promos.Complete social media management, including Instagram,Facebook, Twitter, Tiktok, and Linktree.Liaise with booking agents to keep track of tours.Conduct comprehensive data analysis for artists to identify newmarkets and opportunities.Upload new music to DSPs and create smartlinks to drive salesand engagement.Attend artist seminars, writing sessions, listening camps, aswell as workshops to provide creative input to the artists.Develop detailed databases of information related to sales,streaming numbers, and merchandise.

University of Southern California

Master of Science - MS, Music Industry

Berklee College of Music

Bachelor's degree, Professional Music