Nirosha Mirthipati

About Nirosha Mirthipati

How do you predict what people will do next? I build ML models that scan millions of records to spot patterns in human behavior before they unfold. That\'s the work I love.What made me a successful Data Scientist?\"Ask the right questions at the right time to the right source.\" That\'s the mantra that\'s guided me from Google to building data products at El Toro, one of AdTech\'s most innovative IP targeting companies.What I\'ve built:At El Toro, I developed a predictive model and a productized ML pipeline that scanned 150M+ U.S. households to predict home transactions. Some results- Identifies 2M+ home transactions annually- Achieves 55-60% true positive rate in a prediction problem where most models struggle to beat noise- Now a core intelligence feed projected to generate $60M+ in annual revenueBefore El Toro, I worked at Google Ads on the Play strategy team, delivering analytics that shaped cross-functional decisions and improved customer insights at scale.What I bring:Six years of turning messy, terabyte-scale data into business outcomes-$1.7M in incremental revenue from strategic analytics- 17% customer performance uplift across multi-channel campaignsI work across Python, SQL, PySpark, and advanced statistical methods. But what I really do is translate complexity into decisions that leadership can act on.What\'s next:I\'m drawn to high-ambiguity problems where data science drives real product and business impact. Especially interested in Digital Marketing, Advertising Technology, and Forecasting with responsible ML, and mission-driven teams building something that matters.Let\'s connect if you\'re thinking about AI/ML, AdTech, or the future of analytics. Always happy to exchange ideas.

Experience

1. El Toro IP Targeting

   Present

Education

• University of Louisville

  Master of Science - MS, Business Analytics

  2020 — 2021

• Andhra University

  Bachelor's degree, Biotechnology

• Andhra University

  Master's degree, Lifesciences