Nirnya Singh
GCC Structure, Ideation and Operations Advisor - India || Marketing and Business Operations
- Role
- Chief Marketing Officer at Lambda Coding
- Location
- Faridabad, HR, IN
- LinkedIn followers
- 500 followers
About Nirnya Singh
I work on GCC structuring and market entry for companies expanding into India. Currently at Inductus, handling marketing, business development, and commercial strategy for their Global Capability Center practice.I ran a digital consultancy for seven years. Before that, I worked across travel, ed-tech, e-commerce, agency marketing, and B2B exhibitions. Most of my background is in building acquisition systems, running campaigns, and figuring out how to structure client conversations.Most of my work involves helping companies understand the mechanics of GCC setups - governance transfer, IP ownership structures, operational control frameworks - before they commit to a model. I write about this occasionally.If you\'re working on India expansion or GCC strategy, feel free to reach out.
Experience
Chief Marketing Officer
May 2024 — Present · New Delhi, IN
Led go-to-market strategy for an edtech startup offering live coding classes to students and professionals. Built demand generation systems, designed acquisition campaigns (Google/Meta ads, content marketing, organic channels), and owned positioning strategy in a competitive market against established players.Operated in a low-funded, early-stage environment - learned constraints-based marketing, product-market fit challenges, and how to test hypotheses with minimal resources.
Education
Galgotias University
Bachelor of Technology - BTech, Computer Science
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