Nirmala Arun

About Nirmala Arun

Nirmala Arun is a seasoned Marketing Manager with a robust background spanning over six…

Experience

1. Senior Marketing Communications Specialist

   Cognex Corporation

   Aug 2023 — Present

   Create, implement and optimize campaigns through paid and organic channels such as social, paid search, email, and 3rd party campaigns to improve lead generation\\\\n• Provide results, analysis and optimization tips following campaign completion\\\\n• A/B test channels and messaging to bolster lead gen efforts\\\\n• Increase campaign member, lead and opportunities generation\\\\n• Regularly review campaigns and lead gen with SDE and sales team\\\\n• Connect with FA sales and product marketing team to report on and provide insight into marcom campaigns\\\\n• Work with global marcom teams to share learnings and implement best practices\\\\n• Work with Latin America team to set up automated email nurture campaigns and shift focus to new lead and opportunity generation\\\\n• Increase new lead generation in LATAM through email and paid media campaigns\\\\n• Optimize use of marketing platforms Eloqua and PathFactory\\\\n• Create and manage Americas organic social media calendar with ongoing campaigns\\\\n \\\\n\\\\n \\\\n \\\\n\\\\n \\\\n

Skills

• Microsoft Office
• Public Speaking
• Powerpoint
• Microsoft Word
• Strategic Planning
• Wordpress
• Microsoft Excel
• Leadership
• Event Planning
• Project Management
• Management
• Social Networking
• Outlook
• Salesforce
• Customer Service
• Adobe Photoshop
• Marketo
• Social Media
• Research